Phoenix Software Co / Field notes
The ecommerce
SEO journal.
Clear decisions for complicated catalogs. Practical guides to product discovery, collection strategy, structured data, and safer platform moves.
15 guides · Primary-source references · Ecommerce only
Ecommerce Category Page SEO: Build Collections That Help Buyers Choose
A practical category-page SEO workflow covering search intent, taxonomy, product selection, copy, internal links, and measurement.
Ecommerce Site Architecture: A Crawlable Catalog Blueprint
Organize categories, products, menus, and breadcrumbs into a catalog that shoppers and search engines can navigate.
Faceted Navigation SEO: Which Filter URLs Should Be Indexed?
Decide which ecommerce filters deserve searchable landing pages and control low-value combinations without hiding useful products.
Ecommerce Canonical Tags: Products, Filters, and Duplicate URLs
Understand canonical signals for ecommerce URLs and diagnose conflicts between tags, redirects, links, and sitemaps.
Ecommerce Crawl Budget: When It Matters and What to Check
Diagnose catalog discovery and crawling issues using URL inventories, Search Console, availability checks, and log data.
Product Page SEO: A Practical Ecommerce Optimization Checklist
Improve product names, specifications, buying information, imagery, links, and structured data without inventing product claims.
Shopify SEO Checklist: Platform Defaults vs. Merchant Decisions
Know what Shopify supports and what still requires catalog planning, technical QA, useful content, and measurement.
Shopify Collection SEO: Titles, Templates, and Merchandising
Optimize Shopify collections through useful inventory selection, clear search listings, template QA, and crawlable links.
Product Schema: Product Snippets vs. Merchant Listings
Choose appropriate ecommerce Product markup, validate visible data, and distinguish snippet eligibility from merchant listings.
Product Variant SEO: URLs, Canonicals, and ProductGroup
Coordinate ecommerce variant URLs and ProductGroup markup while keeping price, inventory, and selection behavior accurate.
Ecommerce Structured Data Beyond Product: Breadcrumbs and Business Details
Choose truthful ecommerce schema for breadcrumbs, organization information, and eligible store details without adding unsupported claims.
Merchant Center and SEO: Keep Product Feeds and Pages Consistent
Coordinate product feeds, structured data, and ecommerce landing pages around accurate identifiers, prices, availability, and URLs.
Ecommerce SEO Migration Checklist: Before, During, and After Launch
Plan ecommerce migrations with URL mapping, relevant redirects, metadata checks, product discovery, and post-launch monitoring.
Ecommerce Pagination and Infinite Scroll: Keep Products Discoverable
Make paginated collections, load-more controls, and infinite-scroll experiences accessible through usable, crawlable URLs.
Ecommerce URL Structure: Stable Paths and Controlled Parameters
Design maintainable ecommerce product and collection URLs, control parameters, and avoid unnecessary renaming.
Phoenix Software Co / Ecommerce only
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